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Algorithm Research & Explore
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App. Res. of Comp. Printed Article
Vol. 39, 2022 No. 7
2050-2057

Network game model of competitive public opinion information propagation based on Moran process

Hou Yanhui
Guan Min
Wang Jiakun
Meng Fan
Zhang Hao
College of Economics & Management, Shandong University of Science & Technology, Qingdao Shandong 266500, China
DOI: 10.19734/j.issn.1001-3695.2021.11.0647

Abstract

Under the new media environment, while enjoying the convenient information interaction channels provided by different forms of online social networks, it is necessary to strengthen the management and guidance of information dissemination to prevent it from developing into a medium for the wanton dissemination of negative public opinion information. Combining traditional evolutionary game theory and complex network theory, this paper proposed a network dissemination game model of competitive public opinion information, and theoretically analyzed the profit conditions and the group size of positive public opinion information dissemination. Then, combined with actual cases, this paper compared and analyzed the evolution characteristics of network public opinion under three game environments through simulation experiments. In the three game environments, the dominant conditions of the positive public opinion information communication strategy were all related to the income, and the weak selection scenario had the most stringent requirements for the return parameters; the conditions for the dominant strategy in the strong and weak selection scenarios were also related to the group size, the strong selection scenario had stricter requirements on the size of the group.

Foundation Support

国家自然科学基金资助项目(51574157,71902105)
山东省自然科学基金资助项目(ZR2021QG035)
山东省社会科学规划研究项目(20CGLJ21)

Publish Information

DOI: 10.19734/j.issn.1001-3695.2021.11.0647
Publish at: Application Research of Computers Printed Article, Vol. 39, 2022 No. 7
Section: Algorithm Research & Explore
Pages: 2050-2057
Serial Number: 1001-3695(2022)07-020-2050-08

Publish History

[2022-02-15] Accepted Paper
[2022-07-05] Printed Article

Cite This Article

侯艳辉, 管敏, 王家坤, 等. 基于Moran过程竞争性舆情信息的网络传播博弈模型 [J]. 计算机应用研究, 2022, 39 (7): 2050-2057. (Hou Yanhui, Guan Min, Wang Jiakun, et al. Network game model of competitive public opinion information propagation based on Moran process [J]. Application Research of Computers, 2022, 39 (7): 2050-2057. )

About the Journal

  • Application Research of Computers Monthly Journal
  • Journal ID ISSN 1001-3695
    CN  51-1196/TP

Application Research of Computers, founded in 1984, is an academic journal of computing technology sponsored by Sichuan Institute of Computer Sciences under the Science and Technology Department of Sichuan Province.

Aiming at the urgently needed cutting-edge technology in this discipline, Application Research of Computers reflects the mainstream technology, hot technology and the latest development trend of computer application research at home and abroad in a timely manner. The main contents of the journal include high-level academic papers in this discipline, the latest scientific research results and major application results. The contents of the columns involve new theories of computer discipline, basic computer theory, algorithm theory research, algorithm design and analysis, blockchain technology, system software and software engineering technology, pattern recognition and artificial intelligence, architecture, advanced computing, parallel processing, database technology, computer network and communication technology, information security technology, computer image graphics and its latest hot application technology.

Application Research of Computers has many high-level readers and authors, and its readers are mainly senior and middle-level researchers and engineers engaged in the field of computer science, as well as teachers and students majoring in computer science and related majors in colleges and universities. Over the years, the total citation frequency and Web download rate of Application Research of Computers have been ranked among the top of similar academic journals in this discipline, and the academic papers published are highly popular among the readers for their novelty, academics, foresight, orientation and practicality.

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