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Algorithm Research & Explore
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1940-1945

Research on network buzzwords propagation model and its simulation based on imitation and creation

Jiang Jianhong
Li Qianqian
School of Business, Guilin University of Electronic Technology, Guilin Guangxi 541004, China

Abstract

With the rapid development of the Internet and smart mobile terminals, studying the dissemination process and development trend of online buzzwords are of great significance for the creation of online marketing and advertising copywriting. According to the behavioral characteristics of netizens' imitation and re-creation of network buzzwords, based on SIR epidemic model, this paper proposed a new network buzzwords propagation model. It used neural network technology combined with the timing data of buzzwords to inverse the model parameters, and took the popular words "foxi" and "querenguoyanshen" as exa-mples for verification. The results show that the imitation and re-creation behavior of users is the main driving force in the middle and late stage of network buzzword communication. Compared with the SIR model, network buzzwords propagation model focuses on netizens' innovative behaviors towards buzzwords and applies parameter inversion method, and the accuracy of the model is higher, its fit value is less error than the real data. The research can provide useful reference for marketers and advertisement creatives, and analyze and guide public opinion in time by predicting its development trend.

Foundation Support

国家自然科学基金专项研究资助项目(71940008)
国家教育部人文社科基金资助项目(17YJCZH074)
桂林电子科技大学研究生教育创新计划资助项目(2018YJCX98)

Publish Information

DOI: 10.19734/j.issn.1001-3695.2018.11.0950
Publish at: Application Research of Computers Printed Article, Vol. 37, 2020 No. 7
Section: Algorithm Research & Explore
Pages: 1940-1945
Serial Number: 1001-3695(2020)07-005-1940-06

Publish History

[2020-07-05] Printed Article

Cite This Article

蒋建洪, 李倩倩. 基于模仿创造的网络流行语传播模型及仿真研究 [J]. 计算机应用研究, 2020, 37 (7): 1940-1945. (Jiang Jianhong, Li Qianqian. Research on network buzzwords propagation model and its simulation based on imitation and creation [J]. Application Research of Computers, 2020, 37 (7): 1940-1945. )

About the Journal

  • Application Research of Computers Monthly Journal
  • Journal ID ISSN 1001-3695
    CN  51-1196/TP

Application Research of Computers, founded in 1984, is an academic journal of computing technology sponsored by Sichuan Institute of Computer Sciences under the Science and Technology Department of Sichuan Province.

Aiming at the urgently needed cutting-edge technology in this discipline, Application Research of Computers reflects the mainstream technology, hot technology and the latest development trend of computer application research at home and abroad in a timely manner. The main contents of the journal include high-level academic papers in this discipline, the latest scientific research results and major application results. The contents of the columns involve new theories of computer discipline, basic computer theory, algorithm theory research, algorithm design and analysis, blockchain technology, system software and software engineering technology, pattern recognition and artificial intelligence, architecture, advanced computing, parallel processing, database technology, computer network and communication technology, information security technology, computer image graphics and its latest hot application technology.

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